These are usually made of hard materials, such as glass, metal, or plastic. Permanent POP DisplaysĪ less common form of POP displays, permanent displays are meant to stay up for a few years. For example, LA-based Segara Swim hosted two successful pop-up events at Cuyana, an apparel store, where they designed a separate corner for their brand. Sometimes, you can also witness a whole section dedicated to a specific brand or product range inside the retail store. You may see separate durable wood stands with KitKat or Ferrero Rocher next to a specific aisle. For example, semi-permanent displays are widely used to promote confectionery products. These displays are usually more voluminous than temporary displays and contain more product types. Semi-permanent displays, also known as off-shelf displays, are typically made of glass, metal, or wood and stay up for three months to a year. For example, you may see temporary displays in the middle of the store with clothes at a 50% discount. Retailers typically use temporary stands to promote seasonal products or products on sale. They are usually made from cardboard and stay up for a few weeks. Temporary displays are the most common type of POP advertising used in retail stores. Point-of-purchase displays can be separated into three main categories: temporary, semi-permanent, and permanent displays. The shelf serves as both a POP and POS because the customer decides to purchase the hair clip and immediately pays for it. For example, customers may find a shelf of hair clips next to the cash register at a cosmetics store. This is usually achieved through point-of-sale advertising, which is a technique that encourages consumers to buy additional items at the selling point. In some cases, the point-of-purchase and point-of-sale location can overlap. For example, in a brick-and-mortar store, the checkout desk or the cash register is usually a point-of-sale. This exact place of the aisle is then the point-of-purchase.Ĭonversely, POS refers to the particular place where the customer gives money to purchase the cereal box. For example, a customer sees a cereal box in an aisle and puts it in their shopping cart or basket. POP is a specific location in a brick-and-mortar store where the customer decides to purchase something. The terms point-of-purchase (POP) and point-of-sale (POS) are sometimes used interchangeably, but they actually mean two different things. However, nowadays, retailers have realized that they can successfully use this technique in other parts of the store, too, like the end of an aisle and between aisles. Historically, POP displays were located next to the cash desk to impact last-minute purchases before customers check out. Retailers usually place POP displays in strategic locations around the store to capture the attention of buyers. Another example is a freestanding display, a separate shelf filled with particular products and placed anywhere in the store. A popular point-of-purchase display example is shelf-talkers - large signs that stick out from an aisle and invite the customer’s attention to that area. These displays can be anything from simple signs to big cartons between aisles. Unlike marketing campaigns designed to attract customers to the store, POP displays are meant to influence buying decisions once customers are already in the store. Point-of-purchase displays are a marketing strategy used by retailers to promote specific products and increase sales. This blog will explore point-of-purchase displays and how to create effective displays to increase retail sales. Eye-catching signage that sticks out from the aisle is also a popular display option that retailers use to boost sales. In most cases, they are temporarily assembled cardboard or metal stands that hold products of one or more brands. Point-of-purchase (or POP) displays can take any shape and form. However, point-of-purchase displays can help certain products stand above the rest and incentivize customers to purchase them. POP displays can help increase retail sales since they bring extra visibility to specific products, highlight promotions, and trigger impulse buys.Ĭreatively packaged products may have a higher chance of capturing customers’ attention, but they can easily blend in with other competitors on a retail store shelf. POP displays can be temporary (freestanding displays or dump bins), semi-permanent, and permanent (vendor shops). They can be made from any solid material and placed in high-traffic areas of the store, including at the cash register or in-between aisles. Point-of-purchase (POP) displays are a marketing technique used to draw shoppers’ attention to specific items in a store.
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